Senin, 05 Agustus 2013

Download PDF Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)By Chris Fill

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Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)By Chris Fill

Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)By Chris Fill


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Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)By Chris Fill

Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. The text is structured in six parts: the first two sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.

  • Amazon Sales Rank: #2407841 in Books
  • Published on: 2013-10-09
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.30" h x 7.60" w x 10.40" l, 3.48 pounds
  • Binding: Paperback
  • 820 pages

From the Back Cover

In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

 

Chris Fill’s book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.

 

 

About the author

Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. He works with lecturers and students at business schools in the UK and in Europe, is an Advisory Professor at Poitiers Business School, works with the Institute of Practitioners in Advertising and is a Fellow and former Senior Examiner at the Chartered Institute of Marketing. He has authored over 30 textbooks, published papers in many leading academic journals, and is internationally recognised for his contribution to Marketing Communications. www.fillassociates.co.uk

 

 

"This book has always been THE definitive marketing communications 'authority' - but this new edition has capitalised on the increasing dynamism in the communications industry and really delivered the goods. This sixth edition offers an exciting and authoritative text which stimulates the reader and explores the most crucial contemporary issues in the fast-changing world of marketing communications.”  Professor Ruth Ashford, CIM Senator and Pro Vice Chancellor and Dean of Faculty of Business and Law, Manchester Metropolitan University

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Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)By Chris Fill PDF

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Marketing Communications: Brands, Experiences & Participation (CIM Coursebook)By Chris Fill PDF
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Jumat, 02 Agustus 2013

Free PDF Essential Neuro Linguistic Programming: A Teach Yourself GuideBy Amanda Vickers, Steve Bavister

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Essential Neuro Linguistic Programming: A Teach Yourself GuideBy Amanda Vickers, Steve Bavister

Essential Neuro Linguistic Programming: A Teach Yourself GuideBy Amanda Vickers, Steve Bavister


Essential Neuro Linguistic Programming: A Teach Yourself GuideBy Amanda Vickers, Steve Bavister


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Essential Neuro Linguistic Programming: A Teach Yourself GuideBy Amanda Vickers, Steve Bavister

Get a better understanding of what makes you and others tick

Essential NLP gives you straightforward access to understanding NLP and helps you to put the ideas and techniques into practice in your personal and professional life, both in behavior and in important relationships. Exercises, activities, case studies, anecdotes and quizzes will help you see how you can apply NLP to everyday situations.

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    • Sales Rank: #2393379 in Books
    • Published on: 2010-05-11
    • Original language: English
    • Number of items: 1
    • Dimensions: 7.80" h x .90" w x 5.10" l, .63 pounds
    • Binding: Paperback
    • 208 pages

    About the Author

    Steve Bavister is a director of Infinite Potential, a training and coaching consultancy specialising in all aspects of communication.

    Amanda Vickers is a director of Speak First, a training and coaching consultancy that specialises in presentation skills and personal impact. Together they provide an acute insight into NLP and how its techniques can enhance your life.

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  • Sabtu, 27 Juli 2013

    Download An Introduction to Building Procurement Systems

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    • Published on: 2001-11-22
    • Binding: Paperback

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    Sabtu, 20 Juli 2013

    PDF Ebook The Body Swap (Werewolf High Book 3)By Anita Oh

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    • Sales Rank: #422029 in eBooks
    • Published on: 2016-06-10
    • Released on: 2016-06-10
    • Format: Kindle eBook

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    Senin, 08 Juli 2013

    Free Download Alchemy of Herbs: Transform Everyday Ingredients into Foods and Remedies That Heal

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    "In this practical book, Rosalee de la Forêt reintroduces us to familiar kitchen herbs and spices, helping us to see them in a new light. Through personal and intimate storytelling, she teaches how to match herbs to people effectively instead of using them as pharmaceutical alternatives. Drawn in by the abundant, delicious recipes, you may come to this book as a home chef, but you will leave as an herbalist, transformed by the power of Rosalee’s alchemy."— Guido Masé, author of The Wild Medicine Solution and DIY Bitters"Alchemy of Herbs puts the power of some of the most potent herbal medicines on the planet into your hands. These medicines have been tried and tested for millennia. And now, by combining ancient wisdom with modern scientific understanding, Rosalee de la Forêt helps you put nature’s pharmacy to work. Whether you want more energy, better digestion, deeper sleep, or to get sick less often, Alchemy of Herbs will give you the knowledge you need to restore your health and to contribute to lasting wellness. At once inspirational and deeply practical, this is a book to treasure, and to keep close at hand for the rest of your life."— Ocean Robbins, co-host and CEO of The Food Revolution Network"It’s rare to find a writer who can describe complex ideas with such clarity and skill that anyone can grasp their subject—Rosalee de la Forêt is one of those souls. In this book, she’s broken down the energetic qualities and medicinal uses of herbs into an accessible and coherent format. If you’ve ever struggled with matching herbs to people—the true gift of an herbalist—Rosalee gives you the tools to understand how herbs can effectively 'nudge' the body’s leanings back into a state of balance. Alchemy of Herbs contains detailed medicinal profiles, zesty recipes, and time-honored plant wisdom. The perfect makings of a top-shelf herbal book that you will treasure for years, and turn to for inspiration time and time again."— Juliet Blankespoor, herbalist and founder of the Chestnut School of Herbal Medicine"This is a wonderfully accessible guide to introducing a medicine chest of healing plants in daily life. The information is presented in a refreshingly approachable way, by an author who loves both herbs and the simple joy they bring into our lives. The abundant recipes show how to access the healing gifts of the herbs as food, created to be both delicious and efficacious. True herbalism!"— David Hoffmann, herbalist and author of Medical Herbalism and Holistic Herbal"Another green blessing of herbal information from a practicing herbalist. What a delight to look at the herbs that Rosalee de la Forêt loves and to encounter her avid desire to include you in the joy of herbal medicine."— Susun S. Weed, author of the Wise Woman Herbal series"I first met Rosalee de la Forêt several years ago and was immediately impressed with her knowledge, passion for herbal medicine, and ability to clearly communicate this information. It turns out she is also a very good writer, and it is with great pleasure that I now hold her first book in my hands. Alchemy of Herbs is a wonderful introduction to 29 common herbs and spices, allowing you to understand how to use them safely and effectively for home health care, how to make your own kitchen medicines, and how to make tasty recipes so you can incorporate them into your diet."—David Winston, RH(AHG), clinical herbalist, ethnobotanist, and author of Adaptogens: Herbs for Strength, Stamina, and Stress Relief"So many books geared toward those just beginning to explore the world of medicinal plants offer very basic ‘take this herb for that problem’ information, under the assumption that the foundational underpinnings of herbalism are somehow ‘too hard’ for beginners to grasp. Here, in plain English, Rosalee de la Forêt shows us that the way that herbalists choose herbs for individual people with particular imbalances isn’t some magical power or a skill attainable only by those who can devote their lives to intense study. Instead, it is rooted in common sense patterns that anyone can learn to recognize, given a model to do so. That this is done using familiar herbs and spices available to all is an invaluable bonus. A book for everyone."— jim mcdonald, herbalist and founder of herbcraft.org"Herbal medicine can offer so much. But where to start? How do you know what herbs are good for you, and how to separate fact from fiction? Rosalee de la Forêt presents an excellent approach to learning the rich world of herbs. As an experienced educator and practitioner, she weaves together tradition, experience, and science to present a holistic view of each of the plants, while providing specific and practical advice for how you can bring them into your home and life. Alchemy of Herbs is a treasure for any health-seeker’s bookshelf."— Renee Davis, RH(AHG), founder of Goldroot Botanical Medicine"Many books introduce readers to herbs and their activities, but Rosalee de la Forêt skillfully introduces people instead to herbalism—the nuanced art of matching plants to people. Drawing energetic traditions into a modern context and right into our kitchens, she provides a simple and elegant system to look beyond symptoms and generic cures and into the heart of true herbal healing."— Larken Bunce, clinical herbalist and co-director of Vermont Center for Integrative Herbalism"Alchemy of Herbs is a must-read for any herbalist, whether fledgling or experienced! Part reference guide, part recipe book, and part herbal, this is a book that every herbalist will reach for again and again. Rosalee de la Forêt has a knack for teaching others how to use herbs in the best way possible by matching people to herbs. This book is the definitive guide for the subject, giving anyone the confidence to use herbs to their fullest potential. Each chapter is engaging, relaying herbal information through a variety of anecdotal stories, scientific studies, and traditional usage, mixed with a variety of unique and inspiring recipes and gorgeous photographs. This is a book you will want to leave sitting out on your desk, coffee table, and kitchen counter, all at the same time."— Kristine Brown, RH(AHG), herbalist and author/illustrator of Herbal Roots Zine"Alchemy of Herbs is a sensory wonder, bringing us our medicines in the most delightful and tantalizing way they can be experienced: as culinary medicines. Step away from the bottle and the capsule and experience herbs in the full richness they can offer both as medicines and as partners in a life rich with plants."— Bevin Clare, associate professor of Integrative Health at Maryland University and president of the American Herbalist Guild"As a French herbalist, I have a particular affinity for herbs that are both culinary and medicinal. We have a long tradition of healing food where I live in the South of France, mainly through the incorporation of aromatic herbs in our daily meals. Alchemy of Herbs is what I had been hoping for for years. Rosalee de la Forêt sends us a very important message: health does not necessarily mean yucky potions. This book brings together beautiful pictures, tasty recipes, and health recommendations from an expert healer. In a nutshell: this an invitation to cooking for a long and healthy life."— Christophe Bernard, founder of AltheaProvence.com"Informative, concise, knowledgeable, and generous . . . Rosalee de la Forêt's sophisticated approach and her personal experience with herbs comes through in her beautiful recipes, which eloquently combine food and herbal medicine. Keep this book on your kitchen shelf—you’ll refer to it for healing and inspiration, always!"— John Slattery, author of Southwest Foraging"In this inspiring and practical book, Rosalee de la Forêt empowers you to awaken your senses in order to choose the best herbs for your needs. And what better way to experience the benefits and pleasures of herbs and spices than in the kitchen? Whether you’re brand-new to herbs or have been using them for years, you’ll love these enticing recipes for delicious drinks, everyday meals, and simple remedies."— Emily Han, author of Wild Drinks & Cocktails: Handcrafted Squashes, Shrubs, Switchels, Tonics, and Infusions to Mix at Home"In Alchemy of Herbs, author Rosalee de la Forêt joyously shares her deep wisdom of herbs to inspire and empower us to transform our kitchens into nature’s apothecary where delicious, healing foods and herbal remedies pour forth. Golden Milk, Hawthorn Cordial, and Nettle Leaf Dukkah are just a sampling of the many tasty, curative recipes offered. She unveils the enchanting, yet readily accessible world of herbalism that makes me fall right back in love with the plant kingdom; and you will too!"— Dina Falconi, herbalist and author of Foraging & Feasting: A Field Guide and Wild Food Cookbook"In her wonderfully written book, Alchemy of Herbs, Rosalee de la Forêt encourages the reader to 'break free from the insanity of the One-Solution Syndrome' by choosing personalized herbal formulations based on what our own senses tell us our bodies need. What better scenario is there for using our senses to divine this knowledge than cooking with flavorful and aromatic healing herbs and spices? Self-empowerment begins in the kitchen as Rosalee tempts us with dozens of mouth-watering recipes and encourages us to ‘move forward with the mind-set of an explorer.’ Those new to plant-based healing as well as experienced herbalists will find that this beautifully illustrated book exemplifies the heart and soul of herbal healing through delicious food as powerful medicine."— Jeff Carpenter, author of The Organic Medicinal Herb Farmer: The Ultimate Guide to Producing High-Quality Herbs on a Market Scale"Rosalee de la Forêt has done a wonderful job of melding both the culinary and medicinal uses of herbs in a way that allows just about anyone to incorporate herbs into their daily lives. The recipes in Alchemy of Herbs are not only very appealing, but simple enough for the novice cook or herbalist. For those who are looking to spice up their lives and improve their health, I would say that this is the book for you."— Natalie Vickery, herbalist and founder of TheFamilyHerbalist.com"Rosalee de la Forêt has broken down some of the more complex parts of herbal medicine into clear and straightforward pieces. It’s very practical, but not at the expense of art and beauty. This book will be a classic."— Traci Picard, herbalist and founder of FellowWorkersFarm.com"It’s exciting to watch more and more people becoming empowered in taking better care of themselves and their families with the use of herbs and spices. Rosalee de la Forêt shares concepts like energetics and taste in such a way that makes it easier for people to understand them, and how to find which herbs are best for them as individuals. I’m sure that this book will prove invaluable to those wishing to make that leap into feeling comfortable and confident in making herbs a part of their lives. Everyone will learn something new!"— Tina Sams, editor of Essential Herbal Magazine and author of Healing Herbs"I highly recommend Rosalee de la Forêt's lovely collection of personal stories, recipes, and herbal information. Reading it is like working in the kitchen alongside the delightful Rosalee, whose talent and experience with herbs is expert. Her book is unique in that it explains both the chemistry and the energetics of medicinal herbs and at the same time introduces their use in a friendly and inviting way."— Holly Bellebuono, author of The Healing Kitchen and The Essential Herbal for Natural Health"Rosalee de la Forêt's book is an excellent introduction to the energetics and science behind the use of our most common culinary and medicinal herbs, providing the reader with a solid foundation for further learning and exploration."— Todd Caldecott, Dip. Cl.H., RH(AHG), CAP(NAMA), Ayurvedic practitioner, medical herbalist, and author of Food as Medicine?

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    About the Author

    Rosalee de la Forêt is passionate about helping people discover the world of herbalism and natural health. She is a Registered Herbalist with the American Herbalists Guild, and as an herbal consultant she helps people find natural solutions to their chronic health problems. She also teaches extensively about herbalism internationally and as the Education Director at LearningHerbs. Rosalee is the author of numerous articles, e-books, and two online courses: The Taste of Herbs and Herbal Cold Care. Websites: www.HerbalRemediesAdvice.org and www.LearningHerbs.com

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    Product details

    Paperback: 384 pages

    Publisher: Hay House Inc.; 1st Edition edition (April 4, 2017)

    Language: English

    ISBN-10: 9781401950064

    ISBN-13: 978-1401950064

    ASIN: 140195006X

    Product Dimensions:

    7.6 x 0.9 x 9.2 inches

    Shipping Weight: 2 pounds (View shipping rates and policies)

    Average Customer Review:

    4.9 out of 5 stars

    1,358 customer reviews

    Amazon Best Sellers Rank:

    #1,596 in Books (See Top 100 in Books)

    I love this book! I've only been able to read the first chapter so far. Rosalee explains all there is to know about herbs as far as history, use by location and country, medical use by pharmaceutical company's in making medications, how they benefit us if we would use them and probably more! There is guidance about every herb and recipes to use. I'm excited that I got this book and I think it will help me get well!

    Wow! That was the first thing that came out of my mouth as I began reading this book. It is by far the best introductory book I have seen in my almost three decades of learning about herbal medicine and herbal support. I was hesitant to buy another introductory herb book as my knowledge is beyond the introductory level. But the recipes in this book are worth every penny.I wish I had this book to start with back then. I think it would have saved me money, time and energy as I explored what I thought was herbal medicine content. The content is not overwhelming and if this is the only herb book you learn from you will have a basic foundation if using herbs for nutritional support and basic home remedies. The foundational content includes an explanation about how herbs serve individuals unlike our current system of One Solution Syndrome for everyone (take a pill for this and then take a pill for that), a well-explained overview of the energetics of herbs and deep dive into the tastes of herbs - which is my favorite part.More than anything else, I love the simplicity of introducing herbs through food and cooking. Food should always be our first medicine - which is how I can easily justify a Cardamon Chocolate Mousse Cake each month since it so good for me! Another aspect I like about the recipes is that they are all very doable: no specialized equipment, no huge orders of exotic herbs and spices and no tricky culinary skills required. The author has done a remarkable job of making herbal support both legitimate to the doubtful and accessible to the open-minded.Most importantly, Rosalee uses her clinical skills throughout her writing and offers recent research to support medicinal applications. She also employs safety and caution and gives specific examples of what some herbs can do (because yes, they really work!) to some individuals.Overall, I think this is the best introductory book on incorporating herbs and their nutritional and medicinal properties to support our health.

    This is a nice book. I had more experience so this book was ok for me. This book is more for someone who is just beginning a interest in herbsand how they can be used. The basics in this book are black pepper, cayenne, cinnamon, fennel, garlic, holy basil, lavender mustard, nutmeg, parsley, peppermint, rosemary, sage, thyme, turmeric, nettle, elder, hawthorn, lemon balm, rose, artichoke, cacao, chamomile, coffee, dandelion, ashwagandha, and astragalus. Short paragraphs, great pictures but more info would have been nice. Not bad for the price but most of these things are all internet base so the author really just picked out a list and decided what she wanted to say in short paragraphs.

    I'm not sure what I was expecting (maybe the stereotypical herb book) but Rosalee has covered SO much more than I imagined would be in there! I've only skimmed through so far but want to say I love all the photos, powerfully useful information and the easy to read tone and type font. And of course that "new book smell" Just knowing some Herbs and ID'ing them is one thing, but learning ways to actually USE them (aside from plain old tisanes, tinctures and salves) is a real treasure! This will make a great gift for my sisters who are learning about Herbs, too, and my daughter so she can prepare even healthier and more fun meals. My grandkids are excited to forage with me this season. What better way to get them excited about nature, nutrition, their meals, survival basics - and keeping their noses out of electronic devices as they get older - than hands on "doing". 😊 We need more practical application guides like this.

    I was not going to get this book at first because I have so many herb books already. But I love John and Kimberly of Learnng Herbs and I have used several of Rosalee's remedies and recipes already so I wanted to support the great work they are doing! Omg! I love this book! It is informative, beautiful, practical and jam packed with amazing things to make and eat! Last weekend I was out in the yard picking dandelion leaves, my husband asked why I was weeding the yard and I told him I was going to make Dandelion Pesto! It was the best pesto I've ever had in my life. Cinnamon Maple Chia Seed Pudding for dessert was so yummy and healthy! Treated the girls at work today with Spiced Carrot Cake and they went crazy over it! I have worked with herbs for almost 20 years, yet I am learning new and wonderful things from Alchemy of Herbs! GET THIS BOOK! A "must have" for every herbal kitchen or even a newbie curious about herbs!

    I grew up with herbs and studying them my whole life, I have countless books on harvesting, remedies, into herbalism, advanced herbalism, etc. This particular book has amazing recipes, tips and education. This really is for EVERYONE. Beginners will have no issue following the structure and recipes. At the same time, the advanced herbalist can benefit from these tried and true recipes. This book is perfect for learning and growing at any level. A must for your herbal library.

    This is an okay book if you are looking for a cook book of herbs. I personally was looking for something more. I was looking for more indepth descriptions of the herbs and how to use them in all modalities.

    Wonderful, easily accessible herbal guide. I love how the focus is on adding herbs into your life, and determining which ones are most helpful to YOU.The quality of my book is great, easy to read and well constructed. I see comments about the binding - mine moves freely from the spine, as designed so that the book will lay open.

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    Minggu, 16 Juni 2013

    PDF Ebook Five Epic Disasters (I Survived True Stories #1), by Lauren Tarshis

    PDF Ebook Five Epic Disasters (I Survived True Stories #1), by Lauren Tarshis

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    Five Epic Disasters (I Survived True Stories #1), by Lauren Tarshis

    From School Library Journal

    Gr 2–5—Tarshis retells the stories of five natural disasters, including the sinking of the Titanic in 1912, the Children's Blizzard of 1888, and the Henryville Tornado in 2012, from the third-person perspective of a young person who survived each of the events. The narratives are factual yet still lively and suspenseful enough to hook readers. Students will also devour the author's "files," a brief conclusion to each tale that includes maps, fact boxes, survival tips, and her inspiration for each story. For instance, Tarshis relates how she first learned about Walter Allen nearly freezing to death in a prairie blizzard from reading David Laskin's The Children's Blizzard (HarperCollins, 2004). Black-and-white illustrations and photos are numerous and appealing, such as a child holding baseball-sized hail in Henryville and a woman in a long gown working out in the Titanic's fitness room. Students wishing to read lengthier treatments of the disasters will find suggestions at the book's end. Ideal for a high-interest pick or a read-aloud for older students.—Vicki Reutter, State University of New York at Cortland

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    Review

    Praise for I Survived True Stories: Five Epic Disasters:"The narratives are factual yet still lively and suspenseful enough to hook readers. Ideal for a high-interest pick or a read-aloud for older students." -- School Library JournalPraise for I Survived True Stories: Tornado Terror!:"This high-interest addition to an already beloved series is a no-brainer for elementary school libraries." -- School Library Journal

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    See all Editorial Reviews

    Product details

    Age Range: 7 - 10 years

    Grade Level: 2 - 5

    Series: I Survived True Stories (Book 1)

    Hardcover: 176 pages

    Publisher: Scholastic Inc. (September 30, 2014)

    Language: English

    ISBN-10: 0545782244

    ISBN-13: 978-0545782241

    Product Dimensions:

    5 x 1 x 7 inches

    Shipping Weight: 11.2 ounces (View shipping rates and policies)

    Average Customer Review:

    4.6 out of 5 stars

    148 customer reviews

    Amazon Best Sellers Rank:

    #24,614 in Books (See Top 100 in Books)

    None of the stories are complete. Each story is 30 pages long when in reality they are 90 - 100 pages. My son was so excited to get this book only to be let down that only 1/3 of each story is in this book. If you want the full stories buy them seperately.

    I have a visual disability and depend heavily on the ability to adjust the font size on my Kindle books. I was not able to adjust the font on any of the "I Survived" series. I now have to find someone to read them to me so the money I paid is not wasted. I am looking forward to hearing the stories, but even if they are A-1, the fact that I am not able to read them myself puts a damper on my rating. If, like me, you are a Kindle reader that uses larger fonts, you may want to reconsider purchasing or downloading this series.

    My 8 year old son loves these books. I personally felt the subject matter may be too dark for him, but since he was reading these series in school I figured I'd let him decide what's too dark for his taste. He reads the books from this series over and over. I was surprised how well these books make history interesting to kids of his age by relating the story some someone similar to their age. He just may know more about Titanic than I do.

    I purchased this book for my son who is obsessed with weather and natural disasters. He absolutely loved this book! I actually read the book for myself and was amazed at how wonderfully well written it was. Not only did it have tons of descriptive details, we both loved that it was written about actual events in history. If you enjoy reading about natural disasters, this is the book for you! Not only do you get a great story, you get 5 great stories that will keep the pages turning.

    I bought this for my son who loves reading books based on real stories. He is 7 years old and in 2nd grade. He loved the I Survived Natural Disasters book he bought from the book fair, so this one was purchased for an upcoming plane trip. He couldn't wait to read it, and had the first 2 stores read before I packed it!All 5 stores are in one book making it easier to keep up with and take along in his backpack to read at school.Looking forward to my younger children being able to read it in the future.And of corse, it was a better deal on Amazon than it would have been at the book fair.

    All of these are highly shortened versions of the stories-- maybe 30 pages long-- instead of the normal 100+.

    My son is 8 and loves history and true life books. He has had trouble reading, but books like this have really helped him learn the joy of reading and brought his below grade level reading from last year to slightly above this year. These books are great.

    Great condition. My 5th grader loves this series as he can learn more than what is taught in school.

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    Senin, 29 April 2013

    Ebook Core Java Professional: for the Really Impatient.By Harry. H. Chaudhary.

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    Core Java Professional: for the Really Impatient.By Harry. H. Chaudhary.

    Essential Java Skills--Made Easy! =================

    Learn the all basics and advanced features of Java programming in no time from Bestseller Java Programming Author Harry. H. Chaudhary (More than 1,67,000 Books Sold !). This Java Guide, starts with the basics and Leads to Advance features of Java in detail with thousands of Java Codes and new features of Java 8 like Lambdas. Java 8 Functional interface, || Stream and Time API in Java 8. , I promise this book will make you expert level champion of java. Anyone can learn java through this book at expert level.

    The main objective of this java book is not to give you just Java Programming Knowledge, I have followed a pattern of improving the question solution of thousands of Codes with clear theory explanations with different Java complexities for each java topic problem, and you will find multiple solutions for complex java problems. Engineering Students and fresh developers can also use this book. This book covers common core syllabus for all Computer Science Professional Degrees If you are really serious then go ahead and make your day with this ultimate java book.

    What Special – In this book I covered and explained several topics of latest Java 8 Features in detail for Developers & Fresher’s, Topics Like– Lambdas. || Java 8 Functional interface, || Stream and Time API in Java 8. This Java book doesn’t require previous programming experience. However, if you come from a C or C++ programming background, then you will be able to learn faster.

    First Part-

    Teach you how to compile and run a Java program, shows you everything you need to develop, compile, debug, and run Java programs. And then discusses the keywords, syntax, and constructs that form the core of the Java language. After that it leads you to advanced features of java, including multithreaded programming and Applets.

    Learning a new language is no easy task especially when it’s an oop’s programming language like Java. You might think the problem is your brain. It seems to have a mind of its own, a mind that doesn't always want to take in the dry, technical stuff you're forced to study. The fact is your brain craves novelty.

    This Java Book is very serious java stuff: A complete introduction to Java. You'll learn everything from the fundamentals to advanced topics, if you've read this book, you know what to expect--a visually rich format designed for the way your brain works. To use this book does not require any previous programming experience. However, if you come from a C/C++ background, then you will be able to advance a bit more rapidly. As most readers will know, Java is similar, in form and spirit, to C/C++. Thus, knowledge of those languages helps, but is not necessary. Even if you have never programmed before, you can learn to program in Java using this book.

    Inside Contents (Chapters):


    1. (Overview of Java)
    2.(Java Language) 3.(Control Statements) 4.(Scanner class, Arrays & Command Line Args) 5.(Class & Objects in Java) 6.(Inheritance in Java) 7.(Object oriented programming) 8.(Packages in Java) 9.(Interface in Java) 10.(String and StringBuffer) 11.(Exception Handling) 12.(Multi-Threaded Programming) 13.(Modifiers/Visibility modes) 14.(Wrapper Class) 15.(Input/Output in Java) 16.(Applet Fundamentals) 17.(Abstract Windows Toolkit)(AWT) 18.(Introducton To AWT Events) 19.(Painting in AWT) 20.( java.lang.Object Class ) 21.(Collection Framework)
    PART - II (Java 8 Features for Developers)
    22. Java 8 Features for Developers – Lambdas. 23. Java 8 Functional interface,Stream & Time API. 24. Key Features that Make Java More Secure than Other Languages.

    • Published on: 2014-08-03
    • Original language: English
    • Dimensions: 9.00" h x 1.32" w x 6.00" l,
    • Binding: Paperback
    • 582 pages

    Review
    It has a good way to teach/explain every topic because used good examples and exercises -Peter Thompson

    I started learning Java a few years ago, having had previous experience with C++, PL/SQL, ActionScript (Flash) and even assembly language. For some reason, even with books by Paul and Harvey Deitel, I found that I was not sure of what I was doing in Java. I could read the code and tell what a program was doing, but was having a hard time creating the new objects, interfaces and methods I needed for my project.-  Jeffry Todd.

    I have experience in programming in many other languages, but not much OOP. For my level of understanding of programming concepts, this is an excellent book. The approach takes you through the concepts in a well ordered fashion. The example programs are simple to illustrate the concepts as you go. The test exercises at the end of each chapter allow you to judge for yourself if you have absorbed the knowledge contained in each chapter and the answer section will help if you to zero in on things you are just not getting. - John Anderson.

    Short and to the point very well descripted and proper example very good examples and fluent language and good concepts -  Jenny.

    From the Author

    • Advise-  For Better Understanding , I Would like to suggest you to purchase both Paperback Edition of this book & Digital Pdf Edition, (Available) on Google Play & Google Books with Only 5.99 USD. Pdf Edition is very well designed and fully perfect formatted.
    • This Java Book is very serious java stuff: A complete introduction to Java. You'll learn everything from the fundamentals to advanced topics, if you've read this book, you know what to expect--a visually rich format designed for the way your brain works. To use this book does not require any previous programming experience. However, if you come from a C/C++ background, then you will be able to advance a bit more rapidly. As most readers will know, Java is similar, in form and spirit, to C/C++. Thus, knowledge of those languages helps, but is not necessary. Even if you have never programmed before, you can learn to program in Java using this book. 

    From the Inside Flap
    Inside Contents (Chapters): 
    01. (Overview of Java) 
    02. (Java Language) 
    03. (Control Statements) 
    04. (Scanner class, Arrays & Command Line Args) 
    05. (Class & Objects in Java) 
    06. (Inheritance in Java) 
    07. (Object oriented programming) 
    08. (Packages in Java) 
    09. (Interface in Java) 
    10. (String and StringBuffer) 
    11. (Exception Handling) 
    12. (Multi-Threaded Programming) 
    13. (Modifiers/Visibility modes) 
    14. (Wrapper Class) 
    15. (Input/Output in Java) 
    16. (Applet Fundamentals) 
    17. (Abstract Windows Toolkit)(AWT) 
    18. (Introduction To AWT Events) 
    19. (Painting in AWT) 
    20. ( java.lang.Object Class ) 
    21. (Collection Framework) 

    PART - II (Java 8 Features for Developers) 

    22. Java 8 Features for Developers - Lambdas. 
    23. Java 8 Functional interface,Stream & Time API. 
    24. Key Features that Make Java More Secure than Other Languages.

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